Bloomberg is moving forward with plans to launch a 24-hour rolling social news network on Twitter and its set to go live on 18 December.

The news network will start out with six founding partners in the form of Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group – with more partners on the way. Partnerships are said to be priced at an average between $1.5m and $3m.

Bloomberg is said to be hiring around 50 staff to get the project up and running.

“In this age of the Google/Facebook duopoly, a relentless focus on invention and innovation is the only way to succeed,” Justin Smith, CEO of Bloomberg Media, told Axios. “The fruits of disruption dont and shouldnt only belong to the dominant tech (aka “Media”) platforms.

“Massive growth opportunities are available to all, but they require companies and leaders aggressively committed to new thinking and new models.”

Bloomberg signed a deal with Twitter back in May for the 24/7 news network. At the same time, Twitter penned 11 other content deals with the likes of the MLBAM, PGA Tour, The Verge, BuzzFeed News, and more.

In another content deal, Twitter’s recently announced live weekly show with UK media company Global is set to kick off today at 5PM UK time.