MobsVentures, which provides new media and mobile marketing applications, has revealed that it is hosting and managing a 60-second anti-gun movie to support Lambeth Councils community safety campaign. The movie will be delivered using Bluetooth technology to mobile phone users.
MobsVentures is installing Bluetickle masts in Lambeth, with the aim of reaching up to 1,000 young people a day who pass the masts on their way to school. Schoolchildren entering the Bluecasting areas in South London with Bluetooth switched on will be given the option of having the anti-gun film sent to their mobile phone. The film, acted out by young people from the borough, graphically shows the deadly consequences of carrying weapons and warns young people against associating themselves with gun crime.
Cllr Mark Bennett, Cabinet Member for Safer Communities at Lambeth Council, says:
Using mobile phones is a great way to communicate with young people and it also means that the message of the film can be passed on by young people to other young people, who we might not otherwise have reached.”
MobsVentures Director Cec Richards adds:
Bluetickle is fantastic because it enables Lambeth Council to connect with hard-to-reach younger people using free-to-user technology. This is a superb example of how mobile campaigns can add value to local government campaigns, particularly at a time when the community is anxious.
You can see the film online here.