Bluetooth SIG Launches Microfinance Campaign
- Thursday, October 22nd, 2009
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The Bluetooth Special Interest Group (SIG), the organization driving development of Bluetooth wireless technology and bringing it to market, has launched a global, microfinance charity initiative called Sharing4Caring to help small entrepreneurs gain access to low-cost financing. The Groups says that by lending seed money to small, third-world entrepreneurs, it will help to give a voice and a face to the worlds poorest, and provide a practical, viable pathway to improve their existence.
It is inviting people worldwide to lend a hand to such entrepreneurs by pledging SIG funds via its website to raise the microfinancing for the initiative. The Group has appointed person-to-entrepreneur microlending company Kiva as its partner.
Each time a visitor to the Sharing4caring website clicks the Help Us to Share button, $1 will be added to the Sharing4Caring counter. A Facebook notification that confirms participation in the Sharing4Caring project will be posted automatically in the participants mini-feed after clicking the Connect with Facebook button. Participants can then help spread the word about their good deed through Twitter, Facebook and MySpace.
The SIG plans to pledge a minimum of $10,000 for lending, and if visitor response is strong an additional $15,000 will be added. As each $1,000 US is pledged, the Bluetooth SIG will select and lend the money to an entrepreneur via Kiva.
Each successful entrepreneurs story will be published on Bluetooth.com, allowing donors to follow the progress of the business. Once the money has been repaid, Bluetooth SIG will donate the money repaid to Kiva.
Bluetooth wireless technology is all about sharing: sharing information, sharing music, sharing pictures, says Bluetooth SIG Executive Director, Michael Foley. It enables people to share in a quick and efficient way, improving the quality of their lives.