British Esports Association to create National Esports Performance Campus in Sunderland

David Murphy

The British Esports Association (BEA) – the national body for eSports – is to open an eSports performance and education campus at Riverside Sunderland, which will nurture and support the next generation of talent, as interest and engagement in eSports grows in the UK.

BEA has made a multi-million pound commitment to the city of Sunderland, having acquired a former retail premises adjacent to the Stadium of Light, where it will establish its National Esports Performance Campus (NEPC).

The NEPC will become a centre of excellence, providing access to state-of-the-art equipment, training and investment that will support Sunderland, the North East and the UK to become a globally-recognised eSports hub capable of attracting and developing the world’s best eSports talent.

The campus will offer educational and coaching courses for players and all other roles within the eSports industry, and feature dedicated eSports classrooms, performance rooms, streaming booths for shoutcaster skills and an arena space. It will also play host to regular eSports events, community tournaments, summer camps and be used as a training base for the Great Britain eSports team, which recently took part in the Global Esports Games in Singapore.

“The UK is Europe’s second biggest video game market and ranked 6th globally – this speaks to the potential of eSports which will capitalise on gaming’s popularity, with talented competitors emerging and a growing audience keen to spectate and enjoy esports as a leisure activity,” said BEA CEO, Chester King. “This is a market that we know will explode in the UK and we want to support its growth.”

“Sunderland is a hugely ambitious and future-focused city and that aligns very much to BEA and eSports, which has vast growth potential and ties into Sunderland’s strengths in gaming,digital and sport. The campus will be an inspirational site, a place for players and coaches to work, learn and develop.”