Celtra Hires Adobes Todd Taplin as Executive Vice President

CeltraRich media mobile ad platform Celtra has appointed Todd Taplin as executive vice president of global sales, strategy and services.

Taplin joins the company from a position as vice president of Adobes advertising group.

“By combining creation, ad serving and analytics into a single integrated platform, Celtra can deliver real-time highly optimized ad experiences across devices, channels and various infrastructures better than any other company that I have encountered,” said Taplin. “I am very excited to join Celtra’s talented team at this crucial time and help take the company to the next level.”