Injury claim firm Accident Advice Helpline is launching the UK’s first transactional QR code promotion this month. Promotions firm Double Bubble will distribute 100,000 QR code-enabled leaflets to UK households, targeting 24 – 44 year olds in London suburbs. The campaign, created in partnership with mobile affiliate network, Linking Mobile, complements Accident Advice Helpline’s existing mobile display activity.

Linking Mobile enables brands to track activity from a QR code scan through to an acquisition/purchase. Consumers scan the QR code using their smartphone to complete the offer on mobile-optimised brand sites. Last year, comScore reported that 57.4 per cent of QR codes are scanned in the home.

David Fieldhouse, chief marketing officer at Mobile Future Group, parent company of Linking Mobile, says: “This is a big leap forward for affiliate and performance marketing. Non-digital media owners can now participate in affiliate marketing for the first time via our trackable QR codes. The majority of handsets in the UK market are smartphones, and as such, consumers will want to use their device to transact with various forms of media. We offer print media owners an easy way to connect with these consumers, and crucially, generate new revenue streams.”