Deezer has appointed DAX, Global’s innovative advertising exchange, as its exclusive partner for audio ad sales in the U.S.

As a leading name in music streaming, Deezer is among the top independent platforms worldwide, connecting millions of fans with their favorite artists and offering unique ways for people to “Live the music.”

Now, advertisers in the U.S. can engage with millions of Deezer’s music fans while leveraging DAX’s smart targeting and award-winning effectiveness tools.

Mazen Abdallah, VP of Brand Partnerships & Advertising Sales at Deezer, stated: “Our partnership with DAX in the United States is an important step for us, creating new possibilities to deliver value to advertisers in the US, who now will be able to share their messages with a diverse audience of music fans.

“With this milestone we aim to elevate our presence in the US and we’re looking forward to collaborating with DAX and their network of advertisers.”

Brian Conlan, President of DAX United States, added: “Following a successful partnership with Deezer in the UK, we’re looking forward to extending that success in the United States.

“Deezer’s incredible music experience catalogue is joining many other premium publishers on DAX, boosting our ability to offer advertisers engaging content, with precision targeting and measurement for their audio ad campaigns.”