Aldi’s Kevin the Carrot is back for a new holiday adventure in the retailer’s 2024 Christmas ad.

The 90-second commercial begins on Christmas Eve in a snowy village, where humbug characters capture the ‘Spirit of Christmas,’ plunging the village into darkness.

Santa then awakens Kevin the Carrot, assigning him a mission to infiltrate the Humbug Headquarters and outwit Dr. Humbug and her minions to recover the ‘Spirit of Christmas.

The ad includes clever disguises and a ‘false bottom’ case, with Kevin and his wife Katie navigating booby traps and close calls to save the day.

Aldi UK marketing director Jemma Townsend said: “Would it even be Christmas without Kevin the Carrot on our screens? We’re delighted to bring back everyone’s favourite carrot for a ninth year to help the nation get into the Christmas spirit.”

Aldi’s marketing director Kyrsten Halley added: “While the ad is packed with the light-hearted entertainment our shoppers have come to know and love, the message behind the campaign is a more serious one — we want to make sure everyone can have the best Christmas possible. It’s why we have a big focus on quality this Christmas, while making sure our prices continue to be unbeatable.”