FatFace has launched its Christmas campaign, ‘It’s a Wonderful Gift,’ celebrating the idea that there’s nothing more meaningful than a gift designed to last a lifetime.

Developed by creative agency Livity, part of the krow Group, the ad aims to amplify FatFace’s long-standing message, ‘Made for Life,’ which embraces the brand’s heritage with a contemporary twist.

The campaign will run in stores and across social platforms, including Instagram, Meta, and TikTok, exclusively in the UK.

Kemi Anna Adeeko, the campaign’s director, commented: “Creating this film with FatFace and Livity was truly beautiful.

“I’m super passionate about telling stories about family connections so creating a visual full of love and energy through the lens of loved ones and fashion was wonderful. I’m excited for this project to be shared with the world!”

Keely Stocker, ecommerce and marketing director at FatFace, said: “Over the last few years we have been championing our ‘Made for Life’ message with various campaigns.

“Thanks to the support from Livity we were able to turbo-charge the message with this winter campaign, perfectly aligning with our brand values and showcasing FatFace as the ultimate gifting destination this Christmas.”

Alex Goat, CEO of Livity, added: “We’ve been so excited to launch our first piece of work with the iconic British brand FatFace.

“We wanted to capture the intergenerational audience of the brand and how their products unite across generations. Bringing incredible breakthrough talent like Kemi into the work enables people to see the brand in a new light and has always been part of our ethos at Livity.”