Views of marketing emails on iPads increased 73 per cent between April and September compared to the previous six months, according to research from Return Path. The launch of the iPad 2 in March saw email views on the device grow 12 per cent between March and April.
The study, Mobile, Webmail, Desktops: Where Are We Viewing Email Now? also showed that the number of marketing emails opened on mobile devices increased 34 per cent over the six-month period.
While webmail remained the most popular platform for reading email, this shows signs of changing, as the number of opens on desktop decreased by 9.5 per cent, with webmail decreasing 11 per cent.
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