Pelephone, Israel's largest mobile operator, has launched its Smart Mail mobile email service, powered by emoze.
Smart Mail is a push email service that enables both personal and business email messages, including attachments, to be pushed in real-time to the subscriber's handheld device, even if it is not a Smartphone. Smart Mail is supported on over 13 Symbian and Java devices, including several Nokia and Sony Ericsson handsets, with dozens more to be added in the coming months.
Pelephone notes that the rapid development of cellular broadband is fast closing the gap between the number of emails sent over the Internet and the number sent via mobile phones.
Currently, there are more than 65 million emails sent daily in Israel alone via the Internet, but only half a million emails are sent via cellular phones, says Pelephone Senior VP, Guy Bauman. We believe that within three years we will witness the number of emails being sent via cellular phones increasing to about 10 million messages a day. We are focused on mobile broadband and mobile-mail is definitely an area of significant value for both the mass market and the business sector. We are confident that cooperation with emoze will assist us in reaching this untapped market, and significantly expanding our broadband customer-base.