Internet of Things company Evrythng has raised $7m (£4.1m) in a Series-A investment round, with funding coming from Atomico, BHLP, Dawn Capital and Cisco. The company’s identity platform manages the data flowing to, from and about the billions of new products and other objects becoming connected to the web.

“The Internet of Things will affect every aspect of business operations and customer experience,” said Evrything CEO and founder, Niall Murphy. “It’s incredibly exciting to be right at the heart of this massive technology disruption and to have support for Evrythngs technology and vision from Cisco, alongside leading investors BHLP, Dawn Capital and Atomico.

“The investment allows us to accelerate our mission to connect every individual product to the Web with its own intelligent online identity, working with global product manufacturers and retail brands.”

Jeff Burde, investment partner at BHLP, said the Internet of Things presents “a huge and disruptive opportunity for global brands to both connect with their customers and supply chain directly and substantively as their products become smart and connected. Evrythng has proved itself the partner of choice for some of the world’s leading brands to tap into the vast applications and opportunities that is the Internet of Things.”