Facebook has launched a pilot of Scrapbook, a new feature that makes it easier to organise photos of their child on the social network.

While the minimum age for a Facebook account is still 13 years old, Scrapbook introduces a special tag that can be assigned for younger children, that can only be used by the parents. Scrapbook photos can be co-owned with their partner – as long as theyre in a relationship with on Facebook – and shared with both sets of friends.

Its already possible for Facebook users to list their children in their relationships section, so the introduction of Scrapbook doesnt look to have any immediate potential for ad targeting – though it may encourage more parents to add their child to their account.

The feature is based on research that found that 65 per cent of parents uploading photos of their children to Facebook tag their partner in these pictures.

This feature is rolling out immediately on desktop, iOS and Android in the US.