Online and mobile flirting site Flirtomatic has appointed SEO (Search Engine Optimnisation) and online brand specialist LBi Netrank to help develop its mobile marketing strategy by ensuring the site performs well in mobile search. Flirtomatic is LBi Netranks first mobile search client.
LBi Netrank will initially undertake an audit of Flirtomatics web and WAP (wap.flirtomatic.com) sites to identify which areas of the site need to be adapted to improve its positioning within mobile search rankings and to increase the volume and quality of mobile search traffic. The majority of users are already visiting the site through their mobile devices; the audit is designed to help Flirtomatic further cement its position as the leading mobile flirting site.
Alongside the audit, LBi Netrank will offer Flirtomatic ongoing mobile search consultancy and campaign management to help the company keep up to speed with any changes to mobile standards and the search engines mobile strategies. 
As the mobile Internet market starts to mature, LBi Netrank believes there will be a concerted shift towards a one web philosophy, as brands realise the need to service as many access channels as possible with one service, in order to drive cost efficiencies. Brands need to be aware of these changing standards in order to increase their reach in the digital landscape, the company says.
We have been overwhelmed with the popularity of the Flirtomatic site on mobile, and already have over 300,000 mobile members, says Flirtomatic CEO, Mark Cuurtis. Page views last month were 115m. With added mobile search effectiveness we are sure that the site will continue to grow and attract further users. LBi Netrank has demonstrated significant innovation and expertise in the ideas they have proposed. Were looking forward to working with their team and taking our user numbers to the next level.
Lucy Allen, Managing Director at LBi Netrank adds:
Mobile search is going to get very big in 2008 as handsets, ad targeting and peoples confidence in mobile internet grows. There are big opportunities for brands like Flirtomatic to jump in and dominate their competitive space, and we are excited to be part of that process.