Formula 1 delivers virtual Paddock Club with Zoom

Formula 1 has teamed up with popular video conferencing company Zoom to deliver a virtual hospitality experience for fans, while the coronavirus pandemic keeps them out of the stands.

The virtual Paddock Club experience provides fans with live updates and insight from legends of the sport, helping them feel closer to the action from the comfort of their homes. Usually the Paddock Club would offer fans trackside viewing above the team garages, luxury food, and open bars for a hefty price. However, the virtual experience is currently free for F1’s VIP audience.

“We understood the opportunity Zoom presented to us, which was about delivering a live sporting experience for guests despite the fact much of sport is currently behind closed doors. Zoom by its very nature is about enabling and connecting businesses remotely and this partnership, which has been developed virtually, is an example of just that. We are excited to work with Zoom to continue to connect businesses and their VIPs through this virtual hospitality experience. We hope this will be the first of many innovations we roll out in the coming months for our partners. Over the past few months, through Project Pitlane and Virtual Grand Prix races, we have seen the ability to innovate is imperative as we collectively adapt to an environment that continues to evolve.”

Zoom, which set a business record in April 2020 by facilitating over 300m daily meeting participants, will be providing the experience throughout the eight-race European season and will work with F1 on expanding the virtual Paddock Club to global partners and F1 teams.