Google and Salesforce form cloud computing partnership

GoogleGoogle has teamed up with cloud computing company Salesforce to provide ‘smarter, more collaborative experiences’ for its customers across Google Cloud and Google Analytics.

The pair are working together to develop integration that connect Salesforce CRM with G Suite, enabling companies to know their customers better through Salesforce data  within Gmail, Sheets, Calendar, Drive, Docs, and Hangouts Meet.

“We hope this partnership enables more companies to take advantage of the cloud and that the combined solutions will provide an unmatched experience for customers,” said Nan Boden, head of global technology partners at Google Cloud, in a blog post. “In fact, our team at Google Cloud uses Salesforce as our preferred CRM provider to engage with our customers in meaningful ways.”

The partnership has also seen Salesforce name G Suite as its preferred email and productivity provider, and it will use Google Cloud Platform (GCP) for its core services as part of its international infrastructure expansion.

“Our partnership with Google represents the best of both worlds for our customers,” said Marc Benioff, chairman and CEO of Salesforce. “There has never been an easier way for companies to run their entire business in the cloud—from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive.”

Salesforce integrations are expected to begin rolling out in 2018. Although, some integrations – such as Lightening for Gmail, which surfaces Salesforce CRM data and customer interactions – are already available.

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