MASTERCLASSING

Honda and Billboard launch their first TikTok Hashtag Challenge

David Murphy

Car maker Honda and music and entertainment magazine Billboard have debuted their first official TikTok Hashtag Challenge with global Latin music star Rauw Alejandro, #CurameChoreo, as part of the Honda Stage music program.

Building on the original #Curame TikTok challenge inspired by Rauw’s hit song ‘Cúrame’, Honda, Billboard and the artist are encouraging fans to take the challenge one step further by learning a new set of dance moves while sharing #CurameChoreo. You can see the challenge here.

The #CurameChoreo TikTok Hashtag Challenge is powered by Honda Stage, Honda’s music program that highlights breakout stars of the music industry. With past performances from Tones And I, Cordae, Chloe & Halle, Orville Peck, Snoh Aalegra and Sech, Honda Stage and Billboard feature the stories of artists keyed to their intention to dream big ,and the determination it takes to succeed in the music industry.

Honda has had a long-standing commitment to music. Its music programming includes the Honda Civic Tour, now in its 20th year, along with partnerships with premier music festivals, including Austin City Limits and Governor’s Ball, and the Honda Stage music platform, which  feature unique online music content, exclusive performances and artist interviews.