Instapage, a post-click optimisation platform for advertisers, has partnered with Google to ring Accelerated Mobile Pages (AMP) to landing pages, becoming the first to partner with Google’s AMP.

With the introduction of AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the platform.

The AMP project is an open-source web publishing technology, which was first rolled out to users back in February 2016. AMP enables faster page load speeds on mobile devices, improving the performance of both content and advertising.

“As customers spend increased amounts of time on mobile, creating a positive post-click experience on mobile is critical,” said Tyson Quick, founder and CEO of Instapage. “Supporting the AMP framework will help marketers systematically integrate mobile into their post-click experiences and allow advertisers to finally adapt to the mobile-first world.”

The Instapage team appeared at Google’s AMP Conf in Westergasfabriek, Amsterdam, Netherlands yesterday (14 February) discussing how the optimisation features have been implemented within the AMP framework.