Digital media company Dugout has released the results of a partnership with Inter Milan (FC Internazionale), which has enabled the football club to better engage with both new and existing fans, and increase its global footprint.

Dugout is co-owned by 10 of the world’s biggest football clubs – Barcelona, A.C. Milan, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus – and partners with 95 others. It has access to an extensive global network of brands, clubs, advertisers, and publishers, and develops on-brand video content received direct from the clubs, then ensures it appears in contextually relevant environments to boost reader engagement and dwell time.

The long-term collaboration has provided the Serie A giants with unique and engaging video content, bringing fans closer to the club and its players. It has also enabled the club to reach a wider audience through Dugout’s global network of premium publishers.

Throughout the partnership, Inter Milan has had full transparency and control over its exclusive content, allowing it to leverage both real-time and archived footage to engage fans through the right platforms. The club can also access Dugout’s data for insights into who its fans are, and which content resonates best with them.

To date, the partnership has enabled Inter Milan (FC Internazionale) to increase its video views by 142 per cent, from 7 million to 17 million, within a three-month period. It has also increased its global footprint, attracted new fans, and increased levels of fan engagement and unique visits to its own website.

“Partnering with Dugout has given us an amazing opportunity to reach a wider global audience and truly understand our fanbase,” said Luigi Ecuba, Inter Milan’s media content director “It’s exciting to work with a team that is passionate about football content and understands our brand guidelines, business model, and our need for full transparency.”