Mobile Marketing is delighted to have added Paul Gubbins to our team as our regular Programmatic columnist.

After many years working for traditional premium publishers such as The Daily Telegraph, Thomson Reuters and City A.M., Paul helped to launch one of the first global mobile DSPs, StrikeAd. As an early advocate and champion of programmatic and data-driven buying, he has also spent time helping to transition established businesses to programmatic in his role as the first head of programmatic at Millennial Media, and working with the team at WEVE to help them launch their programmatic offering to the buy side.

More recently, Paul has held senior roles at ID management company AdBrain and leading supply side platforms such as The Rubicon Project, who work with a number of comScore Top 100 publishers to help facilitate both programmatic and automated buying models.

Paul will be discussing programmatic issues in a regular fortnightly column.