Hollywood actor Jamie Foxx will give the keynote presentation at the Mobile Marketing Association’s next Mobile Marketing Forum, which takes place at the Beverly Hilton in Beverly Hills, California, on 17 November.
Foxx will discuss next-generation strategies for the entertainment industry and the business opportunities that are created by strategically leveraging the mobile channel. He says: “With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood and the entertainment industry to take advantage of the mobile channel with innovative new business models. The interactivity and customization that mobile provides will change how movies and entertainment media are made, marketed, and distributed, and I am excited to be a leading part of an event that will help bridge the entertainment industry with the leaders of the mobile revolution.” 
In addition to Foxx, the Forum, themed ‘Now and Next in Mobile Marketing’, includes speakers from Alcatel-Lucent, CNN, Coca Cola, Dell, HP, Microsoft Advertising, Millennial Media, MySpace, Pandora and Sesame Street Workshop as well as a host of other speakers with insight on the CPG (consumer packaged goods), financial services, news and sports, automotive, retail and entertainment sectors.
