Jinny Software, which supplies messaging and media solutions to mobile operators, has launched the Jinny Call Router, which is designed to help operators reduce OPEX, grow revenues, reduce churn and enrich the overall experience for subscribers.
It includes a call management feature that gives operators and customers control over incoming calls. It enables subscribers to manage these calls in order to reduce their bills, particularly when roaming, while ensuring important calls are not lost. It also offers users a ‘Collect Call’ facility, allowing people without enough units to initiate a call, which can then be paid for by the called party.
Jinny says the problems faced by operators that the Call Router addresses relate to voicemail routing and voicemail server upgrades. Operators need a flexible routing mechanism, which provides them with the options of scalability, expansion and a simplified process for subscriber additions and re-assignments to maximise the use of existing resources, says Jinny, adding that the Call Router provides the solution.
It reduces operator’s OPEX and time taken when adding new voicemail subscribers or moving subscribers between servers, and also enables operators to use different voicemail providers when they introduce new voicemail or other multimedia services, rather than being restricted to a single provider. In addition, says Jinny, flexible routing enables greater options for customer segmentation and the launch of new services, maximising ARPU and revenue streams, while reducing time-to-market.
The Jinny Call Router completes the modular Jinny Call Completion package, which combines a range of complementary products such as Missed Call Notification (MCN), VoiceSMS and a wide-spectrum of features from the company’s voicemail offering.
“The launch of Call Router provides a comprehensive set of features which will add significant value to mobile network operator businesses with a very quick ROI,” says Ludovic Patraud, head of product management at Jinny. “We are targeting both emerging markets and their need to support mobile subscriber growth and associated voice service requirements efficiently, as well as more mature and competitive markets where new subscriber-centric services like personalisation and greater customer segmentation are required in order to help drive revenue and build customer loyalty.”