Preference Choice Publication

L’Oréal partners with Clue to advance scientific knowledge on health and skin

Gabby Fernie

L’Oréal today announced a partnership with Clue, a period tracking app with 12m users in 190 countries, and a leader in Femtech, to deepen knowledge on the relationship between skin health and the menstrual cycle.

This collaboration bridges L'Oréal's historic skincare expertise and beauty-tech ambitions with Clue’s leadership in reproductive health and data-driven technology.

In addition, Clue will work with L’Oréal’s Active Cosmetic Division and its clinical experts to develop scientifically informed new content about the menstrual cycle and skin health for Clue’s reproductive health encyclopedia on Helloclue.com.

"We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space," said Deputy CEO, in charge of Research, Innovation, and Technology at L’Oréal, Barbara Lavernos. "At L’Oréal we have a strong belief that the innovation that we bring to enhance people’s beauty and wellbeing lies at the intersection of science and technology to meet consumers’ expectations and needs. Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best-personalized skincare routines for consumers of all ages regarding skin health, beauty, and wellness aspirations, taking into account their menstrual cycles from puberty to menopause.”