MasterCard has launched MasterPass in Canada, beginning the global rollout of its mobile wallet service.
First announced at MWC, MasterPass can be used to make purchases both in-store and online, whether on a mobile device or PC. The wallet securely stores card information and shipping addresses, using a unified log-in to streamline the process of buying products online.
MasterPass requires retailers to sign up as partners before it can be used, a number which currently includes Porter Airlines, WagJag, and Grocery Gateway. MasterCard plans to expand the number to 800 by the end of 2013, and 2,800 by the end of 2014.
“Canadians are early adopters when it comes to digital payments and embracing new technologies; that’s why Canada is the first market in North America where we’re launching MasterPass,” said Jason Davies, vice president of eCommerce at MasterCard Canada. “With eCommerce growing by double digits, more and more Canadians want a secure, seamless and simple payment experience. MasterPass delivers this to consumers no matter if they are shopping on their laptops, tablets or mobile phones.”
MasterPass is set to arrive in Australia shortly, with the US following at some point this spring, and the UK in the summer.
We spoke to MasterCards Simon Phillips and Ed Olebe about MasterPass at MWC – you can watch the video interview below. 
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