McDonalds Introduces Mobile to Eighth Monopoly Campaign
- Wednesday, March 20th, 2013
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McDonald’s has launched the latest incarnation of its annual Monopoly campaign, incorporating mobile for the Collect-to-Win promotion for the first time.
Customers can enter a unique code from their game stickers on a mobile-optimised site, developed by The Marketing Store, lead agency on the campaign. As well as the usual range of cash, car and free food prizes, online users are promised a guaranteed prize each time they enter a code on the site. 
The Monopoly Fortunes campaign will run for six weeks from 20 March, with a YouTube homepage takeover, Facebook updates and Spotify advertising supporting the promotion, along with TV, print and point-of-sale ads.
