MEF last night unveiled the winners of its ninth annual Meffy Awards.
EA became the first ever winner of the Social and Entertainment App Award for The Sims Freeplay, and Barclays was the worthy winner of the mCommerce Award for cash sharing app Pingit.
Rimma Perelmuter, executive director at MEF, said: “The 2012 Meffys once again has marked an amazing year of mobile success and innovation from across the globe. The diversity and quality of this year’s entrants also reflect the changing nature of the mobile content and commerce ecosystem with banks, brands, developers, publishers and exciting new start-ups taking centre stage alongside established mobile players.”
You can see the list of winners in each category below:
Social and Entertainment App Award
Electronic Arts for The Sims Freeplay on iOS and Android
Life Tools App Award
The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
mCommerce Award
Barclays Bank for Barclays Pingit
Discovery and Engagement Award
Yala Music for Yala
Content Service Award
PERFORM for Al Jazeera Sport apps
Brand on Mobile Award
Crispin Porter & Bogusky for Just Dance 3 – Autodance 
Publisher on Mobile Award
Financial Times for FT web app
Consumer Trust Award
Lookout for Lookout Mobile Security
Social Responsibility and Development Award
Afroes for Moraba
Innovation Award for App
Citibank for Citibank tablet app
Innovation Award for Technology
Calltrunk for Calltrunk
Innovation Award for Monetisation
GetJar for GetJar Gold virtual currency
Innovation Award for Growth Markets
biNu for biNu social network and content platform
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