Summits Yellow

Men's Fashion Shopping Going Mobile

David Murphy

39 per cent of men under 34 now buy more clothes online than offline. This fashion-forward, young, male audience is also leading mobile commerce for the fashion industry, with nearly half of 18-24 year olds making fashion purchases on their smartphones and over a quarter of 25-34 year olds making purchases on their Tablet devices.

The figures come from affiliate network, Rakuten LinkShare, which surveyed 1,000 British male consumers on their online shopping and fashion habits. 76 per cent of respondents indicated that vouchers, incentives and discounts encourage them to make a purchase. Free delivery also proved popular, with a quarter of men wanting to use this. However, vouchers and incentives do not just encourage single purchases; 40 per cent think vouchers and special sales increase loyalty to a brand.

Rakuten LinkShare is the performance marketing network for internet service company, Rakuten. Rakuten LinkShare provides ecommerce businesses with a pay-per-action marketing network, along with consultative services and patented technology. Its clients include Dorothy Perkins, Evans, French Connection, Karen Millen, Kurt Geiger, LEGO, Monsoon and Superdry.