The Mobile Marketing Association (MMA), which represents more than 500 member companies worldwide, reports that last weeks Global Mobile Marketing Forum attracted agencies, brands, carriers and others, with representation from more than 10 countries.  www.mobilemarketingforum.com.
The event, held in Los Angeles, featured a variety of case studies reviewing real-world campaigns, presented by speakers from companies including Clear Channel, CNN, The Coca-Cola Company, eBay, Playboy and Smirnoff.  In addition, the event concluded with the MMA Annual Global Awards Ceremony, highlighting accomplishments for innovations and use of the mobile channel for marketing. You can see a complete list of the 2007 winners here. 
The Mobile Marketing Forum and our annual Awards Program are the place for the ecosystem to share insights, provide networking opportunities and offer an open forum to discuss how to continue to drive the industrys adoption of mobile marketing, says MMA President, Laura Marriott. We have moved beyond hype to reality, making the mobile channel a viable alternative for marketers worldwide.  Forums like the MMF will continue to help evangelize how to leverage mobile effectively to achieve a brands objectives.
The November Mobile Marketing Forum was sponsored by almost 30 companies, including JumpTap, Lightspeed Research, Medio Systems, M:Metrics and Yahoo! Mobile and Zumobi. The next MMF will be held in Hong Kong on 6 December. For registration details, click here.