Mobile Gambling Summit Agenda Shapes Up with Twitter, Paddy Power and More

Gaming_Gambling_Summit (68)The conference agenda for the Mobile Gambling Summit, taking place in London on 18 September, is beginning to take shape.

Twitters Chris Gilbody will be speaking about how gambling brands can use Twitter to deliver real-time marketing to own the moment of relevancy in live sport.

Paddy Power mobile manager for gaming Lucinda Kelly is discussing cross-selling via mobile as a key theme for Paddy Power during the World Cup.

Simon Hampton, lecturer in psychology at UEA, will be shining some light on the psychology of gambling and how mobile marketing can harness the power of emotion and excitement provoked by watching sport.

Attendees will also hear from Alex Cohen, chief product officer at Akamon; Costa Bingo CMO Paul Marcus; and iGaming futurologist Mark McGuinness.

Tickets for the event cost £395, and as well as access to the conference and Innovation Lab, entitle each delegate to five 15-minute consultations with experts from the mobile industry who are poised to help your address their marketing challenges. Tickets are being sold at a 10 per cent discount until Monday – just click here and enter the promo code MGS10 while booking.

If youd like to get involved in sponsorship of the Mobile Gambling Summit, please get in touch with Shelley Dowsett or Nicola Velasco on 020 7183 2920.