The organizing committee of the Mobile Research Conference has announced the final line-up of keynote speakers for next years event, which takes place from 8 – 9 March in London. The conference is hosted by Globalpark, which provides panel, community and survey software.
At the event, a combination of client-side, agency and academic speakers will present, discuss and debate the key issues in mobile research. Speakers include Dr Liz Nelson of Fly Research, Guy Rolfe of Kantar, Richard Windle of Ipsos MediaCT Worldwide, Professor Mick Couper of the University of Michigan, Professor Nicola Dring of Ilmenau University of Technology, and Marek Fuchs Associate Professor at the University of Kassel, Germany.
Case studies showcasing how mobile research can be used will be presented by Fiona Blades of Mesh Planning and Sabine Stork of Think Tank. Mario Callegaro, Survey Research Scientist at Google, will also share his thoughts on mobile research and participate in one of two panel debates at the event. Other speakers include
The event is being supported by the Mobile Marketing Association (MMA), with Paul Berney, Managing Director for Europe kicking off the conference with key data and insight on the growth of the mobile channel. He says:
The proliferation of mobile devices – more than half of the worlds population now own a mobile phone – has meant that the mobile channel has become an extremely effective and direct way for companies worldwide to reach and engage with consumers. The personal, targeted and always on, always available nature of the mobile handset makes it an ideal means of conducting research, particularly for those in the mobile marketing space as they seek to tailor campaigns to the individual.
A ticket for the event costs 600 for corporate attendees and 400 for academic attendee, but delegates registering by 15 January 2010 can get a 25% discount. There's more information about the event here.