Monitise Acquires Markco Media for £55m
- Wednesday, June 25th, 2014
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Global mobile money technology provider Monitise has acquired Markco Media, the parent company for MyVoucherCodes.co.uk and Last Second Tickets, in an effort to enhance its international mCommerce network.
The £55m acquisition augments Monitises Buy Anything mCommerce product offerings by connecting them to a global network of 60,000 brands and retailers, and accelerates Monitises capabilities in line with the platform investment it announced in March.
MyVoucherCodes.co.uk is a voucher, coupon and deals site that works with 80 per cent of the UKs leading online retailers, while Last Second Tickets works directly with promoters, producers and venues to secure discounts for live music, entertainment events and leisure experiences. Monitise plans on making this content available via its targetable end-consumer base using the mobile applications of partners and clients the group works with.
“Markco Media has established itself as a leading player in creating digital solutions that link consumers to retailers via innovation, marketing and technology,” said Lee Cameron, chief commercial officer at Monitise. “Buying rather than building these assets brings Monitise a marketing content delivery platform that has been developed over almost eight years, an instant network of marketing content partners and a platform scalable across geographies.
“This transaction marks another step in our mobile commerce journey to make it easier for financial institutions, payment companies, mobile operators, network partners and retailers to connect with consumers in our increasingly mobile lives.”