my-wardrobe.com, the online destination for everyday luxury fashion, has launched a mobile site, created by Usablenet. The site is a streamlined version of the mywardrobe.com website that is optimised for all web-enabled mobile phones.

The site features HTML5 capabilities such as a scrolling image carousel on the homepage for consumers to dynamically view top new arrivals; and an expandable and collapsible menu for speedy site navigation.

Other highlights include a currency dropdown, giving customers the option to choose to see prices displayed in dollars, pounds or Euros; ‘my-bag’ functionality that offers users access to  their my-wardrobe.com account anytime; product list pages features a refined sorting capability; full search and browse functionality’ and full eCommerce capabilities, with secure checkout.

“Our customer shops in the seams of their life, whether it’s from a desk, sofa or on the go,” says my-wardrobe.com founder, Sarah Curran. “We have worked to be able to create a 360-degree brand experience, which includes making the mobile experience seamless, engaging and extremely easy to use. We have seen a significant increase in shoppers accessing the site and purchasing through mobile and we hope that this new mobile-optimised site will fully enhance that experience.”