Netbiscuits to Build Mobile Sites for Universal

Universal Music Group (UMG) is expanding its direct-to-consumer mobile content and services offering for music fans through an agreement with mobile publishing platform, Netbiscuits.
As part of the agreement, UMG will leverage Netbiscuits' B2B web software platform to launch mobile websites and services for UMGs broad array of popular artists. By doing so, UMG says it will be opening up even more channels of content discovery and delivery to music fans everywhere. Through these artist-branded mobile sites, UMG will offer fans the ability to interact with other fans and to buy music directly from their handset. Based on the mobile websites, Netbiscuits will also enable UMG to set up smart hybrid apps for all major platforms, including the iPhone, Android, and Windows Mobile devices.  
Universal Music will also use the text messaging service suite that is integrated with the Netbiscuits platform to provide music lovers with SMS alerts whenever favourite artists are in town.
Universal is committed to providing consumers with even more engaging interactive opportunities to connect with their favourite artists and music by personalizing their mobile devices, says David Ring, Executive Vice President of Business Development & Business Affairs for UMGs eLabs. Thanks to the support we are getting from Netbiscuits, well be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices.
Through their exclusive technology, well be able to offer consumers truly engaging mobile music experiences, that include the chance to generate their own content, leaving comments, uploading pictures, and chatting with each other via these mobile sites.  
UMG first began working with Netbiscuits in November 2009, when the two companies  collaborated on the successful launch of a mobile website for Bon Jovi (m.bonjovi.com).
Netbiscuits delivers any rich media content, optimized for more than 6,000 different mobile devices worldwide. The platform enables a next generation user experience on the latest Smartphones and provides optimized web content for the long tail of web-enabled phones.

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