Onto launches 'radically simple' campaign for Renault ZOE

Gabby Fernie

Renault ZOEElectric car subscription service Onto has launched a digital campaign to encourage subscriptions for the multi-award winning Renault ZOE. 

Designed by agency Vivaldi UK, the campaign's strapline is 'Join the radically simple electric switch' and goes live this week across Instagram, Facebook, Twitter and YouTube. To deliver the campaign, Vivaldi has worked with a series of content creators to produce their own ‘radically simple reviews’ of the service.

Onto is an electric only-car subscription company, aiming to revolutionise the UK automotive industry. The most affordable electric small car it offers is the Renault ZOE, billed as the best option to tempt anyone to make the change.

“We’re on a mission to create a faster, smarter and more innovative way of accessing an Electric Car. We offer an all-inclusive subscription solution, with no deposit and only a monthly rolling commitment challenging conventional car ownership and putting the customer back in control" said Onto's Chief Commercial Officer, Rui Ferreira. 

"Renault, like Onto, believe in supporting progress and we are delighted to team up to help people start their electric journey easily with a ZOE, allowing them access to hassle-free, emissions-free and affordable driving.”