News

Love isan SMS

Britains young, and not so young, romantics turned to their mobiles in droves to tell their loved ones what they thought of them on Valentines Day, sending 120 million  text

Features

If The Clip Fits…

Liora Bram, Segment Manager, Mobile Applications Marketing for NMS Communications,    explains why mobile operators should use their customers previous purchases to target them with relevant mobile content offers It

News

Easier Amazon on Your Phone

Mobile Internet application developer Moonlight Mobile  is to launch a mobile shopping assistant for Amazon that will be available for all of Amazons country sites, and work on around 130

News

$25 million Funding Boost for mBlox

Mobile transaction network mBlox  has secured a $25 million (14.3 million) funding package to accelerate its new product roll-out and extend its global footprint. The equity investment was led by

News

Sponge Soaked Up

NeoMedia Technologies shopping spree is continuing, with the 10 million purchase of mobile agency Sponge. NeoMedia is buying Sponge for 3.45 million in cash and the remainder in NeoMedia shares,

News

Now its ROK on Microsoft

ROK Corporation  has revealed that its ROK Player application is now available for Microsoft-powered PDA handsets. ROK Player plays back content stored on ROK Digital Video Chips. Initially, the service

Features

BlueCasting – The Next Marketing Faux-pas?

Lawrence Weber, Head of Digital Projects at brand response agency LIDA,  explains why marketers would be wrong to abuse the potential power of BlueCasting As with most new technological advances,

News

Two More for NeoMedia

NeoMedia Technologies has continued its buying spree with a further two acquisitions, following the purchase of mobile marketing and applications company 12snap  last week for $22 million (12.7 million), and

News

Major Brands Look to Mobile

The next two years will see a boom in mobile marketing, with 89% of major brands planning to market via mobile phones by 2008. Thats the conclusion of an independent

News

MBlox Launches Partner Program

Mobile Transacation network mBlox has announced the launch of a Partner Program on the final day of the  3GSM World Congress today. The company also revealed that LogicaCMG has become