Client: Walkers Snack Foods Brand: Walkers Crisps Agency: Sponge ‘Win with Walkers’ is the largest on-pack promotion ever run in the UK and Ireland, with over 600 million packets of
A Comment piece in todays FT by Frank Sixt, CFO of Hutchison Whampoa, offers a convincing assessment of the mobile phones place at the centre of the converged world of
A poll of the UKs coolest technology brands has placed three mobile brands in the top 5 positions, out of 10 brands overall. The UKs Coolest Brands survey was conducted
A report from VNU says that Vodafones offer of free Mobile TV until January may have backfired, with the number of customers trying to access the content meaning that many
Mobile Interactive Group (MIG) has taken the award for Best Use Of Wireless in the second New Media Age Interactive Marketing And Advertising Awards. MIG picked up the award for
A report just out from market research company TNS suggests that mobiles are on track to replace stereos for listening to music. The study, Global Tech Insight 2005, surveyed 6,800
As O2s Mobile TV trials continue in Oxford, O2 Vice President of Research and Development, Mike Short, who is also Chair of the Mobile Data Association, took time out from
Figures from online intelligence company Hitwise suggest that, despite all the hype around music phones, consumers are more interested in phones for their ability to take pictures, rather than play
OK, so this is hardly a truly representative survey, but with all the hype around Mobile TV, Mobile Marketing thought it was time to find out what ordinary people thought
Global mobile and digital marketing information, expert advice and updates straight to your inbox
