Distance-based education company Quirk Education has launched the 4th edition of its digital marketing textbook eMarketing: The Essential Guide to Digital Marketing. 

The new edition has five new chapters, new case studied and updated stats and facts. “Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success,” says Rob Stokes, founder and group CEO of Quirk. 

In order to reflect this change, the company has restructured the book to mirror four key agency disciplines: Think, Create, Engage, and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared, says Quirk. 

The book is used in over 375 universities around the world, according to Quirk. The digital version of eMarketing: The Essential Guide to Digital Marketing is licensed under the Creative Commons so is available for free – in exchange for a tweet. You can download it here.