Scotlands STV Appoints Spoke

Scotland’s channel 3 network, STV, has appointed Spoke to deliver mobile and interactive TV services to its 4m viewers. The consumer engagement specialist already provides social TV and digital services to the BBC, Channel 5, News International and IPC Media.

Elizabeth Partyka, deputy director of channels at STV, said: “We understand the importance of engaging with our consumers across multiple platforms. We chose to partner with Spoke because of their experience providing interactive services to other broadcasters and digital media companies but also because of their creative ability and deep understanding of cross-platform consumer engagement.”