Shopitize has signed up Danone as the latest brand to join its mobile couponing service, offering cashback on its products, including Activia, Actimel and Danio.
The service has been piloted with 15,000 users over the past three months, and Shopitize intends to expand this userbase to 100,000 users by May.
“Shopitize’s mobile couponing service has the potential to change the way that brands can interact with consumers and get deep insights into the world of savvy grocery shopping,” says Joel Kirstein, Danone’s digital brand & CRM manager. 
Among the other brands already signed up to Shopitize are General Mills, Kellogg’s, and United Biscuits.
