Signbox has launched its Enlighten NFC (Near Field Communications) smart poster range. Enlighten smart posters enable a range of customised messages, including promotional offers and wayfinding information, to be transferred direct to target audiences via NFC-enabled smartphones.

The launch is the culmination of 18 months R & D between Signbox and its technology partner, Avery Dennison. The Enlighten posters are powered by Avery Dennison RFID N-Zone NFC inlays.

Speaking at the launch of the posters last night, Signbox managing director Mark Bartlett said: “Enlighten will deliver enhanced customer engagement through new proximity marketing, and will change the way people interact with the brands and marketing messages that surround them. With Enlighten, a range of tailored and customised messages, including promotional offers and wayfinding information, can be transferred direct to target audiences via their NFC-enabled smartphones with a simple, fast swipe of the poster. All a visitor, customer or passer-by needs do is place their phone over the NFC symbol in the corner of the poster for data to be instantly transferred to the user’s mobile phone. This could be a website address, ticket, voucher, promotional offer or a whole range of other information.” 

The posters are backed up by the ‘Enlighten Me’ campaign management platform, including analytics and reporting. Theres no word yet of any deployments. There’s more information here.