Smartpipe has closed an $18.75m (£15.1m) Series A funding round, as it drives expansion of its privacy-first mobile network data monetisation platform in key global markets.

The round was led by Notion Capital and supported by Comba Telecom, Finance Wales, Delta Partners Ventures Holdings SPC, Wren Capital and other strategic investors.

CEO and co-founder of Smartpipe Tobin Ireland said: “We’re delighted that our expansion into new regions is being supported by our strong group of investors, who bring their strategic and financial expertise to the table.

“The power and value of accurate deterministic identity and behavioural profiles will make global mobile data a $50bn market opportunity.  It’s more important than ever that mobile operators and the advertising ecosystem take a privacy-first approach to data monetisation, and work with technologies that keep data completely secure and privacy compliant.”

Stephen Chandler, managing partner at Notion Capital, added: “We invest in high growth companies with big potential and global ambition, and in great products that will make businesses more successful.”

Smartpipe says it will use the funding to accelerate adoption of its patented technology across key international mobile markets, including the UK, where the mobile advertising market is expected to be worth $7.2 billion by the end of this year.

Its platform enables mobile, fixed and wi-fi network operators to subscriber data, without compromising privacy.