Snapchat launches Sounds Recommendations for Lenses and Sounds Sync for Camera Roll

Snapchat has launched two new features on its Sounds platform. Sounds Recommendations for Lenses, available in the US now and rolling out globally on iOS and Android, allows Snapchatters to find relevant Sounds to complement a Lens. When applying a Lens to a photo or video, Snapchatters can tap the Sounds icon to access a list of relevant Sounds to add to a snap.

Sounds Sync for Camera Roll photos and video, available in the US and rolling out globally on iOS and coming to Android in March, enablres Snapchatters to create montage videos that are automatically in rhythm to the beat of audio tracks from the Sounds library. Snapchatters can select between four and 20 photos or videos from their camera roll.

“By expanding the Sounds experience, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with friends,” said Manny Adler, Head of Music Strategy at Snap. “Snapchat has also created a unique opportunity for artists to reach a valuable and engaged audience, while then also leading fans to listen to the full song on streaming services.”

Since launching Sounds, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7bn videos being created that have been viewed more than 183bn times.