Sony Ericsson and 3 Team Up for Spotify Offer

Sony Ericsson and 3UK have unveiled the final phase of their Spotify promotion, with the launch of  www.sonyericsson.com/musiceverywhere  which is home to a selection of personal playlists from an eclectic mix of artists ranging from The Stereophonics, Keane and Ellie Goulding to The Courteeners and Mumford & Sons.

The artists have collaborated to provide a playlist of songs inspired by recent journeys they took. The Stereophonics for example, created a playlist inspired by their tour bus travels from Newcastle to Glasgow, while Keane travelled a lot by night train on their last tour and have put together a soundtrack for rail journeying through the night. Other playlists can be found from Amy MacDonald, Erick Hassle and Delphic.

The campaign was created to support the partnership between 3UK and Spotify that gives customers buying the Sony Ericsson Xperia  X10 or Vivaz a free Spotify Premium subscription for two months.

To take advantage of the offer, XPERIA X10 and Vivaz owners should text ‘Spotify’ to 39000. They will then receive a link by text which will let them create a new Spotify ID, or use an existing Spotify ID to get the 2-month pass. Just make sure you remember to cancel it if you don’t want to keep it running, because if you don’t, you’ll find a fee for £9.99 per month on your mobile phone bill until you do.

Other campaign elements include a series of print adverts, along with a competition on 3UK & Sony Ericsson’s Twitter site, Twentertain_Me, offering consumers the chance to win a trip to a concert or festival of their choice.

The Xperia X10 is Sony Ericsson’s first Android phone on 3. The handset features multi-tasking applications like Timescape which includes a scrolling application that shows updates from Facebook, Twitter, recent photos, text messages, emails and Spotify tracks.

Spotify is a digital music service that offers access to millions of tracks from major record labels. With Spotify Premium users can stream their favourite music to their PC and mobile instantly.