Making Science

Spotify launches 'Find Your Feels' influencer campaign targeting Gen Z

David Murphy

Spotify has launched a multichannel influencer campaign ‘Find Your Feels,’ designed to “empower Gen Z to express themselves”. The campaign celebrates the journeys of people aged 16-24, and the role music plays in helping them to find their rhythm in life.

Spotify has teamed up with a range of role models to tell their own stories via the Find Your Feels campaign. They include broadcaster, blind disability activist and content creator, Lucy Edwards; poet and artist Shaquille-Aaron Keith; Kenny Ethan Jones, a trans activist and model; Jamie Windust, the Editor of Gay Times and also an author and model; and Callum Hudson-Odoi, a professional footballer with Chelsea in England.

Alongside this group of young people, Molly-Mae Hague, Mr Tov, Lottie Tomlinson, Amber Gill and many more will be joining to explore their feels around seminal moments and experiences in their lives, and the songs that remind them, inspired them, motivated them or guided them through these moments.

The campaign will run across influencer and Spotify social accounts, and on TikTok and YouTube. The campaign will also be featured on partner sites including Popsugar, COMPLEX and SoleCollector.