Spotify is launching an integrated marketing campaign for summer under their 'Listening is Everything' brand platform.
The campaign launches this week and takes inspiration from the playlists that listeners have been streaming in anticipation of summer. With creative lines like "Fire up the BBQ playlist. Drop Bangers" and "Bring Ibiza to the staycation. And save on bottled water", the campaign aims to grab consumers’ attention and provide some much-needed inspiration for summer activities.
The Listening is Everything campaign will include a nationwide coverage across OOH (out-of-home) advertising, display, social and online video.
To coincide with the launch of the campaign, Spotify has unveiled the nation’s summer to-do list based on a selection of the most popular official Spotify playlists that Brits have been listening to, as well as trends the platform has seen rising over the past year.
The to-do list includes: 'Summer road trips' paired Spotify's "Classic Road Trips" playlist which Brits have spent over 1.8m hours steaming, 'Gym gains' paired with the 1.7m user generated gym playlists, and 'Return of the festivals' paired with festival playlists that Brits have streamed over 262,000 times this year.
"Whether it’s through listening to playlists or creating their own – it’s clear our listeners have been anticipating summer for a very long time and using Spotify as a space to feel connected and hopeful of the possibilities for the summer ahead of us" said Head of Consumer Marketing at Spotify UK and Ireland, Olga Puzanova. "We really wanted to tap into this user behaviour for our summer marketing campaign. Listening is everything – and as we now start to return to the activities we love, Spotify is ready to be the soundtrack to the good times.”