Swrve, a mobile marketing automation platform, has extended its platform to support digital media streaming platforms like Apple TV, Roku, Android TV, and Amazon Fire TV.

With the release, Swrve integrates a customer intention engine, a behavioural segmentation to reveal customer intent; a customer interaction engine, enabling marketers to deliver personalised cross-platform customer communications; and behavioural automation, making it possible to interact with every customer in context.

Swrve solutions for over-the-top (OTT) is currently in early access.

“The media landscape has changed dramatically over recent years with the decline of PayTV and rise of OTT,” said Christopher Dean, CEO of Swrve. “Swrve already works with many of the world’s leading media companies on mobile and now on OTT platforms such as Apple TV, Roku, Android TV, and Amazon Fire TV. Media companies need to build direct relationships with their viewers, deliver the right interactions at the right moment in time, and drive revenue. With this announcement, media companies can know and grow customer relationships across all the platforms customer use today.”