Telenor Group is rolling out Mobilethink’s fully-hosted and managed cloud-based Device Management System (DMS) in Norway and Denmark.
The Telenor and Mobilethink partnership was initially established in 2004, when Mobilethink was selected to supply a DMS system which runs out of Oslo. But Mobilethink says that, from a business perspective, cloud DMS has become a hot topic for mobile operators, as the landscape of mobile devices continues to proliferate, and falling ARPU requires scalable and less onerous solutions for device connectivity and customer care in local markets.
“The outsourcing wave that sweeps across telco operators has also moved the mobile device management area,” says Telenor apps and devices manager, Morten Hoye. “Many operators can release valuable operational resources by shifting to a fully hosted and managed engagement model based on cloud technology. So the decision to replace the legacy system with a cloud DMS service from Mobilethink was not hard to take for Telenor.” 
Mobilethink’s DMS solution provides mobile users with instant and automatic device connectivity to access the internet and use MMS services. The database now covers more than 3,000 devices from 175 mobile brands, which the company claims is the largest database of mobile settings in the world. Each month, the database is extended, thanks to Mobilethink’s close co-operation with over 150 device manufacturers. As a result, network operators can provide connectivity support to any new device before it is launched into the market.
