TikTok enters the used mobile phone business

  • Wednesday, September 20th, 2023
  • Author: Tim Green
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Viral video giant TikTok has launched a new refurbished technology category on its TikTok Shop service to let users buy used phones from selected partners.

The UK merchants announced today include eFones (@efones.com), Box.co.uk (@boxcouk) and Yoltso (@yoltso). TikTok Shop has also collaborated with software companies including Blackbelt Defence and PhoneCheck on testing, quality control and certification.

The launch is the latest move by TikTok to turn its platform into a shopping destination. Its Shop UK service already supports product categories such as Pets, Parenting, Wellness, and Books. Extending the service to mobile devices makes good sense since TikTik says the #UsediPhone now has 100 million views.

Emily Gallant, Director at eFones, said: “We are excited at the opportunity to launch the refurbished technology category with the Tiktok Shop team in the UK, and have been eagerly waiting for this category since eFones launched with Tiktok two years ago. The opportunity to exhibit the quality of our products through short videos and live streams is unique to Tiktok, and we expect to see some amazing content and sales on the platform.”