MASTERCLASSING

TikTok partners with Westfield to bring IRL experience to consumers

Gabby Fernie

TikTok and Westfield London are partnering up to bring the first ever TikTok 'For You' House for consumers to experience the platform in real life. 

Uniting the best TikTok talent across a range of different verticals including family, food and fashion, consumers will be able to experience the platform's ‘For You Page in real life in a house style format with different creators and activities this summer. 

The 4000 square foot house has four themed rooms set across two floors, with each room highlighting trends born from the platform. 

The Living Room is the hub of the House, showing the power of editing, The Kitchen will showcase viral recipes and cook offs, The Dressing Room will host beauty, fashion and transformation challenges and The Garden will teach the best sports tips and tricks and dance routines to achieve sporting TikTok fame.

As part of an education piece, Trust & Safety sessions will also be conducted for parents to learn how to keep their teens safe on the platform.

Sessions are bookable and some will be hosted by the UK's most followed TikTok creators - Kyle Thomas, comedian Ehiz Ufuah, Michelin star chef Poppy O’Toole, and freestyle footballers Jeremy Lynch and Ben Black.

“Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at Westfield London is a unique chance for our community to see the For You feed brought to life. The experience of video and retail are becoming increasingly intertwined and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished” said Holly Harrison, Fashion and Retail Brand Partnerships, TikTok.

The 'For You' House will be open from 22 July - 8 August 2021.