TVTY Secures $6.7m Funding


TVTY has landed a $6.7m (£5m) funding round to expand its business globally.

TVTYs Universal Trigger targets campaigns based on moments, using real-time data such as flight information, stock levels or box office sales to reach consumers at the right time.

“Offline events related to TV, sport and weather have created huge interest,” said TVTY EMEA CEO Eliott Reilhac. “Now, advertisers want us to help them sync digital campaigns to many more moments that matter most to their customers. They know they have to create campaigns that are more culturally and contextually relevant than ever before to cut through. Today’s investment will ensure we continue to lead the way in helping them do this.”

The round was led by Serena Capital, along with previous investors Partech International and 360 Capital Partners.

The investment will be used to double the companys R&D team, and accelerate growth across the globe.